What I collect, and what I do with it.

Last updated 17 September 2026.

Who this is

This site, www.shmigelsky.com, is run by Jeffrey Shmigelsky, an independent consultant in Vancouver, BC. I decide what happens to the information described here. You can reach me at jeffrey@activeq.io or 604-902-9240.

What I collect

What you type into the booking form: your name, work email, company, the revenue band you choose, and what you'd most like AI to fix. The form saves what you have typed as you go, so if you get interrupted before sending it, I may still hold a partial version.
What you send by email, phone or an ad form: whatever you choose to tell me. If you fill in a lead form inside a Google ad, Google passes me the same details.
When you book a call: the booking runs on Google Calendar, which collects your name, email and your answer to the question on that form, and adds the call to my calendar.
How you found the site: pages visited, the referring site or ad, an advertising click identifier, approximate location from your IP address, and device and browser type.
How you use the site: which links and buttons you use, how far down a page you read, and how far you get through the booking form — which fields you finish and where you stop. That records the names of the fields, never what you type into them.

Why I collect it

To reply to you and set up a call.
To prepare for that call, so I'm not asking you things you have already told me.
To measure my advertising: which pages, searches and ads bring people who get in touch or book a call, so I can spend where it works.
To keep the site working and to prevent spam and abuse.

I do not sell your information, rent it, or share it for anyone else's marketing. I don't send a newsletter, and I won't add you to a mailing list because you booked a call.

Who else handles it

I use a small number of services to run the site. They process this information on my instructions, and each has its own privacy terms. Their servers are generally in the United States, so information about you may be stored or processed outside Canada.

Vercel — hosts the site and stores what the booking form captures.
Resend — sends the email that tells me about your request, and the confirmation that goes to you.
Google — Analytics and Ads to measure traffic and advertising, and Google Calendar for bookings. When you send the booking form, Google Ads may receive a hashed (one-way scrambled) version of your email address, so a booking can be matched to the ad that led to it. Google may not use it for anything else, and the unscrambled address is never sent.
PostHog — product analytics, so I can see how the site is used.

Cookies and analytics

Analytics cookies from Google Analytics and PostHog tell me how many people visit, which pages they read, which links they use, and where people stop in the booking form. PostHog can also replay a visit to show where the site is hard to use; everything typed into a form is hidden in those replays.

Google Analytics here has Google’s Advertising Features available, including Google signals: if you are signed in to a Google account and allow ads personalisation, Google may associate your visit with that account to give me aggregated demographics and cross-device reporting. I never receive anything from that which identifies you. Google Ads also uses its own cookies and identifiers to tell me whether an ad led to a booking.

Your choices. Turn off Google’s ads personalisation at adssettings.google.com, install the Google Analytics opt-out add-on, and review or delete what Google has associated with your account at myactivity.google.com. You can also block or delete cookies in your browser, and the site will still work normally — nothing here needs you to accept cookies. Blocking is the way to opt out: Google Analytics and PostHog do not act on the browser’s “Do Not Track” signal, so I won’t claim they do.

How long I keep it

Enquiries and bookings: as long as there is a reason to, which for most is the length of our conversation and any work that follows, and at most three years after we last spoke. Partial form entries that never turn into a conversation: twelve months. Analytics data is kept on the schedule those services use, currently fourteen months in Google Analytics.

Your choices

Ask me for a copy of what I hold about you, ask me to correct it, or ask me to delete it, and I will — email jeffrey@activeq.io. There is no form to fill in and no charge. If you'd rather I forgot a conversation entirely, say so and I'll delete the record.

This site is run from British Columbia and follows Canada's Personal Information Protection and Electronic Documents Act and British Columbia's Personal Information Protection Act. If you think I have handled your information badly, tell me first — and you can complain to the Office of the Privacy Commissioner of Canada.

Children

This site sells services to businesses. It isn't meant for children, and I don't seek their information.

Changes

If this policy changes, the date at the top changes with it. Material changes will be obvious on this page rather than buried.

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